Google - the world's best search engine?
About a week ago, Google announced its possible pull out from China. The announcement was made to end the cyber attacks on Google infrastructures originated from China together with an intention to affect on the Chinese government's policy over the censorship. However, Google´s short-lived revolt ended yesterday with the announcement of Eric Schmidt (CEO of Google) saying that there is "no withdrawal" from the chinese market.Well then, what is this episode all about? That China now has grown so much that it is untouchable? Or that Google is not really a gigantic figure that we've been thinking of? Well, let's consider one by one. First, what is clear is that Google has set up a precedent. From now on, any foreign corporations running in China will have difficulties to raise their voices up. Google failed to achieve its objectives even with the back up of the White House, and its counterpart Yahoo. Then, who else can go for another revolt?
On the other side, does anyone know what is the status of Google in Asia-Pacific? According to the statistics provided by comscore, Google shares 67% of the search engines in the world. In Europe, this figure reaches at 79%. But then, situation changes radically in the Asia-Pacific region. Both in China and Japan, Google shares around 30% of the market. While Baidu china reaches 64% and Yahoo Japan of 50%. In Korea, situation is even worse. Despite the fact that Korea is the only country in the world where Google changed its opening page to attract the Korean internet users, Google only shares 2% of the market.
So, what I want to say? At least in the Asia-Pacific region, it doesn't really matter if Google provides services or not. Anyone who studied economics understands that high supply and low demand will only lead the company out of the business. This time, Google forgot about this basic economic model.
Miyoung se presenta como periodista de actualidad! Un aplauso!
ResponderEliminarEn cuanto a China, decir que últimamente empiezo a pensar que quizá no sea la futura superpotencia que me parecía. China está creciendo mucho por su abrumadora población, pero esto no garantiza la prosperidad. No me parece que un crecimiento contínuo del 10% sea sostenible. Además, habrá que ver cómo se mantiene unido un país tan grande cuando la gente gane nivel de vida y (pese a la censura) se empiecen a plantear ciertas cosas.
En cuanto a Google, quizá no debería volcarse tanto en crecer en Asia, porque son mercados donde tiene muy difícil hacerse con cuota de mercado debido a que tienen sus portales propios, muy especializados y populares. Deberían comprender que un producto de éxito en occidente no tiene porqué triunfar en Asia.
China de momento lo lleva mejor que el resto de paises:
ResponderEliminarhttp://www.elblogsalmon.com/economia/china-supera-a-japon-y-es-la-segunda-economia-del-planeta
http://www.elblogsalmon.com/entorno/china-supera-su-propia-meta-de-crecimiento-87
En el segundo enlace dice: "China requiere de un crecimiento mínimo de 8% para poder dar trabajo a los 30 millones de chinos que cada año se incorporan al mercado laboral". No creo que puedan seguir creciendo al 8% muchos años más. Aunque de momento es cierto que vuelven a crecer rápidamente, mientras otros países aún no paramos de bajar.
ResponderEliminar